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mardi gras glitter
Skip itSoft demand (-95.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,422.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.91avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$19K$19K/yr · 31K searches
Growth
Bad-95.0%90-day search growth — must beat 0% to launch
Price range
Bad$6.74–$9.45cheapest to priciest tracked listing — scored on the share inside $15–$100