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57

mango butter

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 74Growth 22Conversion 69Competition 55Returns 97Price range 84Avg price 91Brand share 47Review moat 33Quality gap 24

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$21.47

avg listing price — sweet spot $15–$100

Price range

Great$6.97–$64.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$817K

$817K/yr · 601K searches

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,202.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.1%

90-day search growth — must beat 0% to launch

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