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mango body wash
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Avg price
Okay$10.59avg listing price — sweet spot $15–$100
Review moat
Bad4,004.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad$93K$93K/yr · 95K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.33–$12.19cheapest to priciest tracked listing — scored on the share inside $15–$100