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makeup tape
Skip itPrices mostly outside the sweet spot ($3.99–$8.72) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,591.71avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$149K$149K/yr · 318K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Avg price
Bad$6.41avg listing price — sweet spot $15–$100
Price range
Bad$3.99–$8.72cheapest to priciest tracked listing — scored on the share inside $15–$100