42
makeup sponge cleaners
Skip itSoft demand (-18.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Price range
Good$5.02–$30.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.87avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$144K$144K/yr · 101K searches
Review moat
Bad4,464.06avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-18.0%90-day search growth — must beat 0% to launch