48
makeup mixing palette
Skip itPrices mostly outside the sweet spot ($4.02–$14.04) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good1,097.86avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay$131K$131K/yr · 274K searches
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$5.80avg listing price — sweet spot $15–$100
Price range
Bad$4.02–$14.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand