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makeup makeup
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$22.99avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Price range
Great$7.91–$58.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,002.94avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$17K$17K/yr · 44K searches