51
makeup eraser
Worth a lookShows low returns (1.3%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$16.83avg listing price — sweet spot $15–$100
Market size
Good$690K$690K/yr · 709K searches
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good$6.16–$27.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,182.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand