70
makeup brush cleaner
Worth a lookShows a $6.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$6.1M$6.1M/yr · 4.4M searches
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.79avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$5.02–$32.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,257.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.3%90-day search growth — must beat 0% to launch