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makeup brush cleaner spray
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.92avg listing price — sweet spot $15–$100
Price range
Good$5.87–$32.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,723.71avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$83K$83K/yr · 64K searches
Brand share
Bad96%top-5 brand share — brand-locked demand