51
makeup artist must haves
Worth a lookShows low returns (0.6%), but weak search conversion (1.1%) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Price range
Great$3.99–$70.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Avg price
Great$15.12avg listing price — sweet spot $15–$100
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,229.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$62K$62K/yr · 368K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand