45
make beauty eyeshadow
Skip itSoft demand (-21.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$19.37avg listing price — sweet spot $15–$100
Review moat
Great412.37avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.55–$30.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$59K$59K/yr · 166K searches
Growth
Bad-21.7%90-day search growth — must beat 0% to launch