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magnifying mirror
Launch itA $3.4M/yr market growing +2.2% this quarter with returns at 3.0% — clears our launch bar.
Market size
Incredible$3.4M$3.4M/yr · 3.2M searches
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$19.14avg listing price — sweet spot $15–$100
Price range
Great$4.09–$86.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.0%return rate — above 6% kills the launch gate
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,165.1avg incumbent reviews — the moat a new listing must climb