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magnesium soak
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.57avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.40–$28.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,680.91avg incumbent reviews — the moat a new listing must climb
Market size
Okay$151K$151K/yr · 96K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand