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magnesium lotion
Launch itA $4.9M/yr market growing +16.8% this quarter with returns at 0.6% — clears our launch bar.
Market size
Incredible$4.9M$4.9M/yr · 2.6M searches
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Great$22.29avg listing price — sweet spot $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Great$5.96–$47.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,677avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse