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magnesium deodorant
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$19.42avg listing price — sweet spot $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$9.16–$34.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,226.87avg incumbent reviews — the moat a new listing must climb
Market size
Bad$71K$71K/yr · 45K searches
Brand share
Bad100%top-5 brand share — brand-locked demand