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magnesium balm
Skip itSoft demand (-26.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$24.74avg listing price — sweet spot $15–$100
Price range
Great$9.66–$55.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay1,634.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad$59K$59K/yr · 49K searches
Growth
Bad-26.4%90-day search growth — must beat 0% to launch