55
mac red lipstick
Worth a lookShows a sweet-spot price point ($22.77 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Avg price
Great$22.77avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 1.9M searches
Competition
Great36%top-5 click share — an open shelf
Price range
Good$1.34–$34.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,081.59avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand