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mac makeup brushes
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.89avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Price range
Great$4.56–$115.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad7,513.08avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 76K searches