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mac lip liner
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$16.43avg listing price — sweet spot $15–$100
Price range
Good$2.17–$28.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$245K$245K/yr · 518K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Review moat
Bad6,327.59avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand