50
mac lip gloss clear
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$20.39avg listing price — sweet spot $15–$100
Price range
Good$3.75–$32.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Good$306K$306K/yr · 317K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Review moat
Bad14,616.71avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand