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mac eyeshadow
Worth a lookShows a sweet-spot price point ($28.93 avg), but brand-locked demand (top 5 brands take 88% of clicks) keeps it on the watch list.
Avg price
Incredible$28.93avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.97–$126.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$728K$728K/yr · 1.1M searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,436.47avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand