37
m.a.c.
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$62.60avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$22.22–$183.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Bad4,636avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 45K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price