63
luxury hand soap
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$26.11avg listing price — sweet spot $15–$100
Price range
Great$4.27–$55.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Market size
Good$797K$797K/yr · 438K searches
Review moat
Okay1,878.4avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.4%90-day search growth — must beat 0% to launch