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luxury body wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Market size
Good$740K$740K/yr · 617K searches
Price range
Good$4.80–$34.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.40avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,494.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand