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57

luxe tan

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 82Growth 19Conversion 94Competition 18Returns 96Price range 89Avg price 95Brand share 0Review moat 67Quality gap 80

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$39.93

avg listing price — sweet spot $15–$100

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$11.28–$58.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.2M

$1.2M/yr · 262K searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good835.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.3%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Products