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luxe mascara
Skip itSoft demand (-59.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$18.49avg listing price — sweet spot $15–$100
Price range
Great$12.15–$32.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 754K searches
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Bad13,463avg incumbent reviews — the moat a new listing must climb
Growth
Bad-59.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand