40
lump of coal soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$23.61avg listing price — sweet spot $15–$100
Price range
Great$6.20–$52.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good578avg incumbent reviews — the moat a new listing must climb
Market size
Okay$120K$120K/yr · 37K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-29.1%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand