52
low ph cleanser
Worth a lookShows searches that convert (13.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 1.2M searches
Avg price
Great$15.16avg listing price — sweet spot $15–$100
Price range
Good$10.97–$25.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,983.56avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand