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love dont be shy kilian perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$91.29avg listing price — sweet spot $15–$100
Market size
Great$945K$945K/yr · 315K searches
Review moat
Good1,215.25avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$10.61–$256.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand