60
lotion
Worth a lookShows a $20.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$20.9M$20.9M/yr · 19.6M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.50avg listing price — sweet spot $15–$100
Price range
Okay$4.15–$20.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad30,976.72avg incumbent reviews — the moat a new listing must climb