35
lotion tub
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.63avg listing price — sweet spot $15–$100
Market size
Okay$129K$129K/yr · 102K searches
Price range
Bad$6.82–$17.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Review moat
Bad22,152.82avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand