41
lotion stick
Skip itSoft demand (-54.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.9M$2.9M/yr · 1.7M searches
Avg price
Okay$11.70avg listing price — sweet spot $15–$100
Price range
Okay$7.52–$20.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad12,945avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-54.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand