54
lotion pump
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but a small market ($87K/yr) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Price range
Great$4.38–$47.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.60avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,277.99avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Market size
Bad$87K$87K/yr · 326K searches