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lotion pack
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Market size
Great$859K$859K/yr · 913K searches
Growth
Good+21.8%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.01avg listing price — sweet spot $15–$100
Price range
Okay$4.15–$22.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,616.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand