50
lotion container
Worth a lookShows no brand lock-in (top 5 brands take 58% of clicks), but pricing outside the sweet spot ($8.39 avg) keeps it on the watch list.
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,892.77avg incumbent reviews — the moat a new listing must climb
Market size
Okay$237K$237K/yr · 553K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.23–$22.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Avg price
Bad$8.39avg listing price — sweet spot $15–$100
Signals No Dominant Brand