58
lotion bulk
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$18.55avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good$5.35–$36.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$493K$493K/yr · 730K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,679.57avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand