51
lotion bottle with pump
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-14.2% this quarter) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$4.38–$34.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$11.95avg listing price — sweet spot $15–$100
Review moat
Okay1,950.75avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$113K$113K/yr · 303K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand