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loreal faux brow pen
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Good$665K$665K/yr · 946K searches
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.61avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$7.76–$17.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad14,095.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand