51
loreal brown mascara
Worth a lookShows low returns (0.4%), but a deep review moat (46,710 avg reviews) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.60–$25.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.11avg listing price — sweet spot $15–$100
Market size
Okay$109K$109K/yr · 140K searches
Review moat
Bad46,709.78avg incumbent reviews — the moat a new listing must climb