64
loofah
Launch itA $10.3M/yr market growing +1.3% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible$10.3M$10.3M/yr · 8.1M searches
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Avg price
Okay$9.05avg listing price — sweet spot $15–$100
Review moat
Bad12,205.9avg incumbent reviews — the moat a new listing must climb
Price range
Bad$3.08–$18.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand