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loma shampoo and conditioner
Launch itA $1.5M/yr market growing +5.5% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$31.52avg listing price — sweet spot $15–$100
Price range
Incredible$18.83–$64.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.5M$1.5M/yr · 380K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,779.17avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand