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loma conditioner
Worth a lookShows searches that convert (21.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible21.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$34.06avg listing price — sweet spot $15–$100
Price range
Incredible$20.57–$62.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,351.83avg incumbent reviews — the moat a new listing must climb
Growth
Good+24.4%90-day search growth — must beat 0% to launch
Market size
Okay$268K$268K/yr · 36K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand