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loccitane deodorant
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.06avg listing price — sweet spot $15–$100
Price range
Great$12.42–$28.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Market size
Okay$161K$161K/yr · 55K searches
Review moat
Bad9,104.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand