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living libations
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$37.86avg listing price — sweet spot $15–$100
Price range
Great$9.84–$82.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Good996.76avg incumbent reviews — the moat a new listing must climb
Market size
Good$284K$284K/yr · 98K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand