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liquid gel
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$16.47avg listing price — sweet spot $15–$100
Price range
Good$7.02–$31.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Good$312K$312K/yr · 409K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,510.25avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand