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liquid eyeshadow
Skip itSoft demand (-2.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$5.91–$34.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.14avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$212K$212K/yr · 731K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,672.19avg incumbent reviews — the moat a new listing must climb