52
liquid coconut oil
Worth a lookShows low returns (0.5%), but a deep review moat (12,758 avg reviews) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.07avg listing price — sweet spot $15–$100
Price range
Good$5.72–$38.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$317K$317K/yr · 202K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,758.27avg incumbent reviews — the moat a new listing must climb