59
lipstick
Launch itA $2.3M/yr market growing +3.3% this quarter with returns at 1.3% — clears our launch bar.
Market size
Incredible$2.3M$2.3M/yr · 9.3M searches
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$1.04–$31.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Avg price
Bad$7.43avg listing price — sweet spot $15–$100
Review moat
Bad33,919.11avg incumbent reviews — the moat a new listing must climb