59
lipstick and lip liner set
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great31%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$2.68–$38.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$372K$372K/yr · 1.2M searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.29avg listing price — sweet spot $15–$100
Review moat
Bad10,538.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.6%90-day search growth — must beat 0% to launch